
Starting March 2009 within framework of sub-component “Support to establishing a comprehensive system of social services for young drug users”(funded by the EU and the United Nations Population Fund) has launched a nation-wide informational-educational campaign (IEC), aimed to promote safe behaviour and prevent drug abuse and HIV/STI among youth.
The IEC campaign includes a number of public service announcements on TV and radio, outdoor adverts covering all Ukraine as well as specialized IEC posters and booklets.
Target group of this campaign is general youth population (including representatives of vulnerable groups), specialists of the Social Services for IDUs, national NGOs and public organization, which provide social services for youth and vulnerable groups.